In 1998, Joanne Allor was sitting at her computer, searching Internet job sites and finding nothing of interest, and no inspiration for this woman who had started her career in sales, progressed to marketing and discovered a true niche in event marketing. But having been downsized before it was even en vogue, the only action Allor was getting was from her noisy dogs. As she sat reading her computer screen, all she saw was one company after another trying to reach customers through the Internet. And as she shushed her barking dogs, it suddenly occurred to her that the Internet, while certainly a viable medium, was not the right way to truly reach out and touch people. In order to touch people, people needed to be able to touch. On that day, surrounded by her two Dalmatians, Katie and Alex, Barking Dogs Promotions became a dog to person to customer entity.

Of course, it sounds easy. Name a company after your beloved pets and the world will wag its collective tail. Unfortunately, it wasn’t easy. But through the determination, perseverance, and unyielding commitment to quality, Joanne found success. It wasn’t long before her particular brand of special event marketing began capturing the imagination of company’s like Saban Entertainment and Bandai, Inc. and their Power Rangers brand. Taking the Power Rangers on a nationwide 45 city fun-tour to retail venues, it soon became evident that bringing marketing to the people was the way to go.

Today, her business has doubled its revenue over the last year. She introduced the world’s largest cold-air inflatable comic book hero, Spider-man, to skyscrapers nationwide. And Joanne Allor can look back to 1998 with a smile while she looks forward to becoming the premier entertainment event marketing service provider for all studios’ event-driven films.

With promotions that consistently win awards, Joanne Allor’s Barking Dogs have proven that they can increase sales in any venue where they bring a tour, and can turn any ordinary event into a super-charged blast that truly gets noticed.

Joanne Allor, top dog at Barking Dogs Promotions, is married with children (including the dogs). She and her company live in Southern California.

For more information, call Barking Dogs Promotions at (661) 297-0500.